AWAI Verified Direct Response and Web Copywriter
I have trained extensively with American Writers and Artists, Inc. I’m an AWAI verified direct response copywriter and web copywriter. I’m certified in the Conversational Copywriting approach to writing copy for the web. My copywriting, nursing, and business training and experience provide the foundation for producing web copy projects that get results.
I have experience in mental and behavioral healthcare from varied roles: family member, professional nurse, benefits consultant, and sales professional. My experience and education in combination with my copywriting expertise enable me to provide you with effective web copy for the mental and behavioral health markets.
I write effective and persuasive SEO copy, landing pages, home pages, emails, white papers, and blogs and provide web consulting services to improve your web results. Writing samples are available by request from Contact@LeeGuerro.com.
Education
My nursing education includes an Associate of Science in Nursing from National American University and a Master of Science in Nursing with a specialization in Nursing and Healthcare Education from University of Phoenix. I’m a member of the American Nurses Association, the American Psychiatric Nurses Association, the Kansas State Nurses Association, and The Honor Society of Nursing, Sigma Theta Tau.
I hold a Master of Science in Management degree from the New Jersey Institute of Technology, with a concentration in the Management of Human Resources, and a Bachelor of Science degree in Information & Systems Science from Stockton University.
Professional Healthcare Experience
My healthcare experience includes practicing as Registered Nurse in Kansas and Missouri. I have been working in healthcare since 2008. I began my career as a Certified Nursing Assistant while attending nursing school, working with hospitalized orthopedic and family practice patients.
My decision to specialize in psychiatric nursing was strongly influenced by experiences that I have had in caring for my adult daughter, who has high-functioning autism. My experiences with my cousin, who was diagnosed with schizophrenia as a young adult, also profoundly affected me. I understand psychiatric and mental health services from the perspective of the patient and family as well as from the perspective of a provider of services.
I have worked almost exclusively with psychiatric patients in the inpatient environment since becoming a nurse in 2009. I have served psychiatric patients throughout the lifespan – early childhood, preadolescent, adolescent, adult, and geriatric – caring for my patients’ physical and mental health needs.
Employee Benefits Management and Consulting Experience
I worked as a retirement plan administrator, consultant, and manager, specializing in 401(k) plan administration and consulting for eighteen years before entering the healthcare field. My experience was in varied environments, including actuarial consulting firms, accounting firms, and banking. I earned the Certified Employee Benefit Specialist and Qualified 401(k) Administrator designations during that time. My background includes experience as a licensed life and health insurance agent.
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